LOGO STUDY
Ravex Motorsports is a multifaceted company that gives definition to the term “badass”. They are well-known for their Outer Limits Tour, which is a nationwide traveling freestyle show including snowmobiles, atv’s and dirtbikes which perform aerial stunts for big crowds. Ravex turned to us to give them a new, fresh look to their badassery. Starting with their logo, mark, apparel and merch designs. This was a perfect collaboration.
OUR PROCESS
IMAGE / ICON DIRECTION
Due to the company name being “Green Monkey Medicine’ the client obviously wanted to have a monkey face incorporated into the logo. The owners both have edgy personalities so we opted to present directions that had more attitude vs cartoony or playful.
IMAGE / ICON REFINEMENT
Once the main image direction has been determined, we dive into refinement. Creating variations of the chosen graphic to lock in the look, and best communicate the brand.
INCORPORATING LOGO TEXT
The final step is to bring the imagery and text together. For a logo to be legible and clean, the full design needs to be balanced visually. The font needs to be clean and large enough to be read from a distance or in a smaller format. But not too big that it overpowers the imagery.
COLOR OPTIONS
The final step is to bring the imagery and text together. For a logo to be legible and clean, the full design needs to be balanced visually. The font needs to be clean and large enough to be read from a distance or in a smaller format. But not too big that it overpowers the imagery.